MICE Expo 2025 – A Day of Meaningful Connections

The largest MICE tourism trade event in Vietnam concluded in an atmosphere of excitement at the National Convention Center in Hanoi. With the participation of more than 150 service providers, 1,500 buyers and representatives from over 800 domestic and international businesses, MICE Expo 2025 truly became a vibrant networking platform, opening many new opportunities for collaboration in the MICE tourism industry.

With the theme “Heritage and Technology – Driving the Development of Vietnam’s MICE Tourism in a New Era”, the event emphasized the importance of combining cultural identity with modern technological solutions to create professional and sustainable MICE products.

The Essence of Sapa in the Heart of Hanoi

Amidst the colorful exhibition space, Sapa Jade Hill Resort & Spa offered a distinctive perspective by recreating the spirit of the Northwest in a booth rich with local character. From the indigo shades of brocade fabric and the subtle fragrance of po mu wood to stories of mountain villages, every detail created an emotional connection, allowing partners and visitors to feel as if they were walking through an authentic Sapa.

Beyond showcasing services, the Sapa Jade Hill team shared its journey of working closely with local communities and its vision for sustainable tourism development. Conversations with travel agencies, businesses and event organizers opened new directions for collaboration, where each MICE program is shaped as a journey to discover the authentic culture and pristine nature of the Northwest.

Towards a Leading MICE Destination

Through this event, Sapa Jade Hill reaffirmed its long term vision of positioning Sapa as a premier MICE destination in Vietnam and the region. The combination of unspoiled landscapes, high quality resort facilities and extensive experience in managing group events provides a solid foundation to deliver corporate clients journeys that are not only memorable but also deeply inspiring.

Creating Distinctive MICE Experiences for the Future

We sincerely thank our partners and guests who visited the booth at MICE Expo 2025. Sapa Jade Hill Resort & Spa looks forward to continuing this journey together, creating distinctive MICE programs that elevate experiences and bring the beauty of Sapa closer to international friends.